This was a major rebrand for a leading multi-practice law firm. The existing ‘Moore & Blatch’ identity was tired and provincial, suggesting a small, traditional high street firm – a far cry from the reality of this successful regional law practice. The challenge was to reposition ‘Moore Blatch’ as a progressive, full service law firm and to raise its profile within its regional and national markets. We developed a look that is strong, modern and distinctive, using a bold graphic approach in orange and silver, to create impact and strengthen brand recognition.
The rebrand involved an impressive new website, an eye-catching range of literature and a hard-hitting outdoor advertising campaign. We project managed the entire process from concept to completion, providing marketing consultancy and practical day-to-day support throughout.
Four years after the rebrand, we were invited back to support Moore Blatch through the next stage of its brand development: a repositioning exercise building on the firm’s now well-established corporate identity. This second phase project involved the creation of a new tone of voice, website, literature, e-marketing tools and suite of advertisements.