This was a full rebranding exercise. The firm was called Attwater & Liell, not an easy name to conjure. The existing identity was clumsy and cumbersome. It gave the impression of a small market town practice rather than a forward-thinking full service law firm. This Essex based practice needed to appeal to SME’s on the one hand and to the upper end of the private client market on the other.
With a name change to Attwaters, the new identity looks modern and professional, while the elegantly scripted ‘A’ device communicates a sense of traditional values and approachability.
Implementation included stationery, brochures, an impressive new website and a full range of launch materials.