A pair of flagship brochures for this full service Reading based law firm, one for business services and a twin brochure for private client.
Why two brochures? The firm has a strong commercial capability and an equally compelling private client service, but to present the two as a combined offering would suggest a generalist firm lacking in specialist expertise. In order to create the strongest possible impression at the point of purchase, we recommended the firm present its commercial services in one flagship brochure, creating the image of corporate commercial specialists, and presenting its range of private client services in a second, twin flagship brochure. Thereby, the two sets of services stand side by side as equal offerings, the one complementing rather than undermining the other. Understated, informative, impressive, effective.