Greenwoods was a leading dispute resolution law firm specialising exclusively in the insurance sector. The firm’s branding and visual identity were weak – and did nothing to communicate the progressive, forward-thinking legal practice that Greenwoods had become.
The new look combined a strong, authoritative logotype with a brush-stroke style ‘G’ device conveying movement, vigour and flair. The strapline ‘leading insurance law’ clearly stated the firm’s positioning. In all, the new identity reflected the reality of the Greenwoods brand: a successful, energetic and innovative law firm fielding some of the sharpest minds in the business and well set for further growth. Implementation included an excellent new website, literature, newsletters, e-marketing tools, presentation materials and signage.
We continued to work with Greenwoods until the firm was taken over by Plexus, part of the Parabis Group, and yet interestingly, the Greenwoods brand itself continued to thrive.