Prettys is a full service regional law firm based in the East of England. To help develop the firm’s successful commercial practice they required a flagship brochure to present their corporate and commercial services to existing and potential business clients. They wanted the brochure to communicate what’s special about Prettys and why people should use them, as well as highlighting their experience in specific business sectors. Part of the brief was also to help redefine the brand and move the visual house-style forward, whilst working with the existing corporate identity.
We designed a 16 page brochure, developing the key brand messages and using clever, punchy headlines to convey the firm’s value proposition for each service and sector. Working with the existing logo, we established a strong, new house-style, with bold use of colour, typography and imagery to a convey a sense of energy and ‘can-do’ attitude. We also incorporated black and white photographs of partners to help convey a sense of approachability.