We developed a suite of literature for Rickerbys, a full service regional law firm based in Cheltenham, as part of a wider rebranding exercise. The firm required an impressive brochure to help attract business and private clients. We advised Rickerbys to commission a pair of ‘twin’ flagship brochures, one for business clients and one for private clients. Why? The firm has a strong commercial offering and an equally compelling reputation for private client work, but to combine the two into one brochure would suggest a generalist firm lacking in specialist expertise. By having two flagship brochures, one dedicated to each market, the firm creates the strongest possible impression at the point of purchase, presenting itself as a strong commercial law firm to business clients, and correspondingly, a strong private client firm to private individuals. We used a clean, minimalist design and subtle metallic ink to create the two flagship brochures and, subsequently, a wider range of sector based brochures. They are all clearly from the Rickerbys’ stable; understated, informative, impressive and enduringly effective.