This was a rebranding exercise we completed in 2001 for a full service law firm in Cheltenham – and it’s still as fresh as a daisy. The existing Rickerby Watterson identity was dull and dated.
The key task for the new Rickerbys’ identity was to convey the image of a modern, progressive law firm in a distinctive and memorable way.
The R does it. And many years on, it’s still doing it.
Implementation included stationery, a website, a suite of literature, digital presentation materials and internal and external signage. We also helped the firm’s marketing team manage the project internally and advised on external and internal communications throughout the pre and post launch period.