portfolio
rebranding Greenwoods
Greenwoods is a leading dispute resolution law firm specialising exclusively in the insurance sector. Both the firm’s branding and its visual identity were weak – and did nothing to communicate the progressive, forwarding thinking legal practice that is Greenwoods today.
The new look is eye-catching, different and fun – but serious in its purpose. It combines a strong, authoritative logotype with a brush-stroke style ‘G’ device that imparts movement, vigour and flair. The strapline ‘leading insurance law’ clearly states the firm’s positioning. In all, the new identity reflects the reality of the Greenwoods brand; a successful, energetic law firm fielding some of the sharpest minds in the business; a firm that is innovative, dynamic and client-centric; confident and well set for further growth.
Implementation included an excellent new website, literature, newsletters, e-marketing tools, presentation materials and signage.
