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rebranding Moore Blatch
This was a major rebrand for a leading multi-practice law firm. The existing ‘Moore & Blatch’ identity was tired and provincial, suggesting a small, traditional high street firm – a far cry from the reality of this successful Rising 50 law practice. The challenge was to reposition ‘Moore Blatch’ as a progressive, full service law firm and to raise its profile within its regional and national markets. We developed a look that is strong, modern and distinctive, using a bold graphic approach in orange and silver, to create impact and strengthen brand recognition.
The rebrand involved a impressive new website, an eye-catching range of literature and a hard-hitting outdoor advertising campaign. We project managed the entire process from concept to completion, providing marketing consultancy and practical day-to-day support throughout.
